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Field Guide to Marketing : Alistai...
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Field Guide to Marketing by Alistair D. Williamson, Tim Hindle (1993, Paperback) 
Field Guide to Marketing by Alistair D. Williamson, Tim Hindle (1993, Paperback)
Publisher: Perseus Distribution Services
Publication Date: 1993-12-01
Series: Harvard Business/the Economist Reference Series
Language: English
Format: Paperback
ISBN-10: 0875844308
ISBN-13: 9780875844305
Product ID: EPID28980
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Details
Publication Date:1993-12-01
Series:Harvard Business/the Economist Reference Series

Size
Height:7.5 in
Width:5.3 in
Thickness:0.8 in
Weight:8.8 oz

Publisher's Note
Takes the mystique out of marketing with down-to-earth definitions of the most relevant marketing terms and concise information about the state of the industry. The main section explains over 400 carefully selected concepts and topics, while myriad quotations from recognized scholars, business executives, and writers supplement the definitions, provoking deeper thinking about the contemporary issues in marketing. Also included are profiles of well-known marketing companies and products and descriptions of some of the world's most influential advertising agencies.

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