Facebook Marketing by Steve Holzner (2008, Paperback)

When many people think about Facebook, they tend to think of a social network for the younger generation. They assume that Facebook is just a glorified chatroom. Therefore, when doing social marketing, most businesses focus on MySpace and Linked In.

Facebook Marketing states that businesses that exclude Facebook in their social marketing are missing out on important opportunities. There re countless ways that individuals and companies can be noticed, without spamming. If done properly, social networking and even advertising on Facebook can provide a good deal of promotion for any business.

Facebook Marketing takes the entrepreneur through the process of setting up a Facebook account and then making the best use of the network’s applications. It also gives information on how to advertise on Facebook. Throughout the book is advice on best practices and how to assure that you won’t be accused of spamming.