Essentials of Marketing : E. Jerom...
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Essentials of Marketing by Jerome E. McCarthy, Perreault (2005, Paperback) 
Essentials of Marketing by Jerome E. McCarthy, Perreault (2005, Paperback)

 
Essentials of Marketing by Jerome E. McCarthy, Perreault (2005, Paperback)

Publisher: Irwin Professional Pub
Publication Date: 2005-07-26
Language: English
Format: Paperback
ISBN-10: 0073049204
ISBN-13: 9780073049205
Product ID: EPID45177199
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Details
Publication Date:2005-07-26

Size
Length:688 pages
Height:10.5 in
Width:8.5 in
Thickness:1.2 in
Weight:68.0 oz

Publisher's Note

Stay up with the latest marketing developments with this essential book!

Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.



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