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Essentials of Marketing by Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (2005, Paperback) 
Essentials of Marketing by Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (2005, Paperback)

 
Essentials of Marketing by Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (2005, Paperback)

Publisher: South-Western Pub
Publication Date: 2005-10-14
Language: English
Format: Paperback
ISBN-10: 032431664X
ISBN-13: 9780324316643
Product ID: EPID46990949
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Essentials of Marketing : Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (Paperback, 2005)
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Essentials of Marketing : Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (Paperback, 2005)
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Essentials of Marketing : Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (Paperback, 2005)
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Essentials of Marketing by W. Lamb, F. Hair , McDaniel.
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Essentials of Marketing by Lamb, Hair, McDaniel (2006)
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Essentials of Marketing : Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (Paperback, 2005)
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Essentials of Marketing, Charles W. Lamb, Joseph F. Hai
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Essentials of Marketing : Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (Paperback, 2005)
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Essentials of Marketing : Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (Paperback, 2005)
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Essentials of Marketing by Carl McDaniel Jr., Charle...
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Essentials of Marketing : Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (Paperback, 2005)
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Essentials of Marketing : Carl McDaniel Jr., Charles W. Lamb, Joseph F. Hair Jr., Joseph F. Hair (Paperback, 2005)
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Details
Publication Date:2005-10-14

Size
Length:544 pages
Height:11.0 in
Width:8.8 in
Thickness:0.8 in
Weight:40.8 oz

Publisher's Note
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

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