Empire: Total War (PC Games, 2009)

Thousands of buyers of SEGA/CA's new release Empire: Total War are discovering that they are unable to make the game run on their computers, although SEGA acknowledges that their computers meet the system requirements published for their game. http://shoguntotalwar.yuku.com/topic/50484?page=1
Almost a month after the release of the game, SEGA is sending the following message to purchasers of the game who are unable to make it run:
(paraphrase)
"Yes, your computer meets the system requirements. Glad that you bought it. Unfortunately, the system requirements for BUYING the game are less stringent than the requirements for PLAYING the game. Oh, you wanted to play it? Listen you need to watch that kind of unhelpful flaming rant behavior. But thanks for giving us your money. No, our misrepresentation doesn't commit us to refunding your money. We here at SEGA hope that you enjoy you're new $50 desktop icon, and we're all sure that you'll be there, cash in hand the next time we figure out a way to clip you. Love and Kisses, SEGA customer support."

SEGA also acknowledges that they cannot say with certainty that any system will run the game. They also refuse to provide refunds to purchasers who are unable to run the game on systems that clearly meet the system requirements.