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The Elements of Persuasion by Richard Maxwell, Robert Dickman (2007, Hardcover) 
The Elements of Persuasion by Richard Maxwell, Robert Dickman (2007, Hardcover)

 
The Elements of Persuasion by Richard Maxwell, Robert Dickman (2007, Hardcover)

Publisher: Collins
Publication Date: 2007-08-14
Language: English
Format: Hardcover
ISBN-10: 0061179035
ISBN-13: 9780061179037
Product ID: EPID57034114
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Details
Publication Date:2007-08-14

Size
Length:242 pages
Height:7.5 in
Width:5.3 in
Thickness:0.8 in
Weight:11.2 oz

Publisher's Note
A consultant and media professional team explores the underlying principles of storytelling to demonstrate its importance in making a successful sales pitch, counseling executives and other businesspeople on key techniques in design, marketing, and more.

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