Ebay Strategies by Scot Wingo (2004, Paperback)

This book has earned the #2 spot in the list of eBay books on my Me page. Scot has earned it with this book, It's actually my favorite advanced eBay book.

Scot Wingo is President and CEO of ChanelAdviser, which provides auction and marketplace management software to a wide range of companies. This IS NOT a book to pimp,plump or fluff ChanelAdviser. Scott writes things you can use if you plan on taking your business to the advanced level on eBay or even beyond to multi chanel sales thru other marketplaces.

My copy of eBay Strategies has about a hundred yellow stickie notes tabbing out of the top and side. Scot is down in the trenches daily with sellers on eBay, he knows what's going on, He's an ebay scholar, a Dr. eBay if you will! He understands eBay better than the people who run the upper layers of eBay and that's scary.

You won't find any screenshots of the sell your item form in this book! This is the book you should read after you have read all the other eBay books. The information about the eBay economy, I have not found an any other book. In each chapter he does a case study on an eBay Powerseller, all of the case studies are very motivational! Scot gets right to meat and potatos of strategies that work for the top 100 sellers on eBay. Not a single lame page in this book! I think my favorite secions are the portions about eBay keywords and the 5 P's.

Scot is a member of the Professional eBay Sellers Alliance (PeSA) and he also publishes a highly informative eBay focused blog, Google is your friend :-)


This is an investment grade book and you can take that to the bank!
Do not buy this book unless you intend on making your living online.