The Ebay Phenomenon by David Bunnell, Richard A. Luecke (2000, Hardcover, Illustrated)

"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world–inspiring!"–David Siegel, author, Futurize Your Enterprise

"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."–Eric Nee, Senior Writer, Fortune

The buzz about The ebay Phenomenon

"David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise

"Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune

Industry Reviews
"The chapters 'Strategic evolution' and 'Competing for the future' offer insight into the firm's future plans as well as outlining marketing strategies that can be easily translated to many industries. The book, though, is primarily a biography of the company, the story mainly about speed to market and fast brand building. Read it, and let its ideas seep in slowly."
(08/22/2000)

"A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001)
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"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)