The E-Myth Contractor by Michael E. Gerber 2002, Hardcover: items on eBay.com

Publisher's Note
Michael E. Gerber is a truly revolutionary business thinker. His unique E-Myth insights have helped transform hundreds of thousands of small businesses around the world.
According to Gerber, The E-Myth is the myth of the entrepreneur. Most businesses fail to fulfill their potential because business owners are not entrepreneurs (as most people think them to be) but "technicians suffering from an entrepreneurial seizure." After all, says Gerber, most Contractors start out as technicians -- electricians, plumbers, landscapers, et al. As a result, most Contractors don't own a true business, but a job -- the all-consuming daily routine Gerber refers to as "doing it, doing it, doing it." Sound familiar?
With The E-MYTH CONTRACTOR, Michael Gerber focuses on the business of Contracting rather than the work of it. He reveals a radical mind-set that will free Contractors from the tyranny of the unprofitable, unproductive, perpetual routine -- estimating, hiring, firing, going to the bank, digging a trench, running the Job, doing everything that needs to get done. Drawing on thirty years of experience working with small-business owners, including many Contractors, Gerber provides revolutionary, practical, and enlightening insights on how to produce the best real-world results on the Job, in the field, in a Contractor's life.
The E-MYTH CONTRACTOR explores crucial topics such as planning, money, personnel management, sub-contractors, and customers. It teaches you how to
--implement the ingenious turn key system, a means of creating a Franchise Prototype that embodies your unique set of talents and that produces consistent, predictable results each and every time without your having to do everything yourself
--recognize, understand, and manage the four factors of money -- income, profit, flow, and equity
--nurture the power of change to transform your company and your people while enabling the firm to grow exponentially without your having to be there all the time Anecdotal and always profound, The E-MYTH CONTRACTOR also provides insights on a broader level. It leads Contractors to become business visionaries by relinquishing tactical work and embracing strategic work -- working on their businesses instead of just in them. Gerber's revolutionary ideas empower Contractors to build successful businesses and successful lives.

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