e-Loyalty: How to Keep Customers C...
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E-Loyalty by Ellen Reid Smith (2000, Hardcover) 
E-Loyalty by Ellen Reid Smith (2000, Hardcover)

 
E-Loyalty by Ellen Reid Smith (2000, Hardcover)

Publisher: Harpercollins
Publication Date: 2000-11-01
Language: English
Format: Hardcover
ISBN-10: 0066620708
ISBN-13: 9780066620701
Product ID: EPID1708402
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Details
Publication Date:2000-11-01

Size
Length:287 pages
Height:9.3 in
Width:6.3 in
Thickness:1.0 in
Weight:20.0 oz

Publisher's Note
Ellen Reid Smith has helped Hewlett-Packard, Hasbro, Budget Rent A Car, Datek.com, Healtheatre.com, and many other industry leaders move from merely acquiring customers to retaining customers by creating the critical "site stickiness" needed to convert customers into evangelists and browsers into buyers. In E-LOYALTY, she discusses both the art and the science of developing successful e-loyalty strategies and offers numerous case examples to make these lessons come to life. The book offers a step-by-step guide for developing an e-loyalty strategy, based on proven retention strategies, with the reader taken through the critical success factors in creating and managing an effective implementation plan.

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