| Details | | Publication Date: | 2003-05-23 | | Edition Description: | Illustrated |
| Size | | Length: | 409 pages | | Height: | 10.0 in | | Width: | 7.0 in | | Thickness: | 1.5 in | | Weight: | 34.2 oz |
Publisher's Note
As more than 900f spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.
* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants
Industry Reviews
"…This is a comprehensive tome on e-learning…wherever you are on the e-learning journey Morrison’s book should have something for your organisation…" (E-Learning Age, May 2003)
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"…is densely packed through, informative and well-researched. The direct language makes the somewhat daunting appearance surprisingly easy to digest…" (Training Journal, September 2003)
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