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Drilling for Gold by John Warrillow (2002, Hardcover, Illustrated) 
Drilling for Gold by John Warrillow (2002, Hardcover, Illustrated)

 
Drilling for Gold by John Warrillow (2002, Hardcover, Illustrated)

Publisher: John Wiley & Sons Inc
Publication Date: 2002-03-01
Language: English
Format: Hardcover
ISBN-10: 0471128902
ISBN-13: 9780471128908
Product ID: EPID1933592
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Details
Publication Date:2002-03-01
Edition Description:Illustrated

Size
Length:231 pages
Height:9.3 in
Width:6.3 in
Thickness:0.8 in
Weight:18.4 oz

Publisher's Note
Gold in the Sand shows Fortune 500 companies how small businesses tick. John Warrillow, head of the Toronto-based small business marketing specialists Warrillow & Co., reveals the enormous size of the small business marketing opportunity, identifies the three unique psychographic segments that make up the small business market, and shows readers various ways to reach the vast, yet seemingly hidden market.

Unearth the lucrative opportunities of the small business market

The new entrepreneurial explosion has many Fortune 500 companies pinning their hopes for prosperity on the small business sector. But most blue chip behemoths simply don’t know how to reach small businesses–they don’t understand this segment’s diversity and how to effectively reach out to its various parts. Drilling for Gold will show the big companies just how small businesses tick. John Warrillow reveals the enormous size of the small business marketing opportunity and shows readers various ways to reach this vast, yet seemingly hidden sector. He covers how to address the small business market, managing cost control, and segmenting the customer base, along with numerous case studies.

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