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Do-It-Yourself Marketing Research by Albert B. Blankenship, George Edward Breen (1998, Hardcover) 
Do-It-Yourself Marketing Research by Albert B. Blankenship, George Edward Breen (1998, Hardcover)

 
Do-It-Yourself Marketing Research by Albert B. Blankenship, George Edward Breen (1998, Hardcover)

Publisher: Replica Books
Publication Date: 1998-02-01
Language: English
Format: Hardcover
ISBN-10: 073510039X
ISBN-13: 9780735100398
Product ID: EPID21947
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Details
Publication Date:1998-02-01

Size
Height:10.5 in
Width:8.5 in
Thickness:0.8 in
Weight:27.2 oz

Publisher's Note
Written for both the non expert in a small business and the marketing manager of a larger organization, Do-It-Yourself Marketing Research presents step-by-step guidance on planning a market study, collecting the data and interpreting the results.

Industry Reviews
Walks readers through each step necessary for planning a study, collecting market data, and interpreting results. Assumes no knowledge of statistics. Acidic paper; no bibliography. Annotation copyright Book News, Inc. Portland, Or.
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