| Details | | Publication Date: | 1998-02-01 |
| Size | | Height: | 10.5 in | | Width: | 8.5 in | | Thickness: | 0.8 in | | Weight: | 27.2 oz |
Publisher's Note Written for both the non expert in a small business and the marketing manager of a larger organization, Do-It-Yourself Marketing Research presents step-by-step guidance on planning a market study, collecting the data and interpreting the results.
Industry Reviews Walks readers through each step necessary for planning a study, collecting market data, and interpreting results. Assumes no knowledge of statistics. Acidic paper; no bibliography. Annotation copyright Book News, Inc. Portland, Or. Reference & Research Book News
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