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Direct from Dell by Catherine Fredman, Michael Dell (1999, Hardcover) 
Direct from Dell by Catherine Fredman, Michael Dell (1999, Hardcover)

 
Direct from Dell by Catherine Fredman, Michael Dell (1999, Hardcover)

Publisher: Harpercollins
Publication Date: 1999-03-01
Language: English
Format: Hardcover
ISBN-10: 0887309143
ISBN-13: 9780887309144
Product ID: EPID452550
Description: In this strategic planning guide, the founder and CEO of Dell Computer shares the history of the influential direct-to-consumer computer manufacturing company and recommends ways to apply his experiences to a variety of industries.
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  Excellent Manual For The To Be CEO
Review created: 02/04/07
by:

I just finished reading the book titled "Direct from Dell", written by Catherine Fredman and Michael Dell.

This book is not as much a biography as it is more of a journal. In this book, Michael Dell tells the reader what he does on a daily basis at Dell Corporation. Mr. Dell shares his favorite moments of his career and how he succeeded while most of his competitors didn't, largely because of his unique "Direct" method.

The content seems to be spread out in different places throughout the book. The events mentioned in the book are not in order. As a reader, I would have to label this book as a journal because it seems that Mr. Dell wrote whatever came to his mind at the time.

If your a person thinking of opening your own company, then this book is for you.


Review ID: 10000000002865856
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  Direct From Dell Tells You The Secrets To Dells Success
Review created: 08/23/06
by:

I purchased this book for research for my site http://direct-laptops-guide.com/

I wanted to learn more about the direct model and the benefits of purchasing this way. After reading the book, it became clear to me that this is the best way to sell laptops and any product in general. I really liked all the great stories that go along with creating such a huge company. He takes you right from the beginning and talks about all of the problems they faced and how they dealt with them and why. This is a great book if you want to learn how to capitalize on the internet.


Review ID: 10000000001657778
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