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Developing Online Content by Claire Harrison, Irene Hammerich (2001, Paperback, Illustrated) 
Developing Online Content by Claire Harrison, Irene Hammerich (2001, Paperback, Illustrated)

 
Developing Online Content by Claire Harrison, Irene Hammerich (2001, Paperback, Illustrated)

Publisher: John Wiley & Sons Inc
Publication Date: 2001-12-01
Language: English
Format: Paperback
ISBN-10: 0471146110
ISBN-13: 9780471146117
Product ID: EPID1971352
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Developing Online Content : Claire Harrison, Irene Hammerich (Paperback, 2001)
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Developing Online Content : Claire Harrison, Irene Hammerich (Paperback, 2001)
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Developing Online Content: The Principles of Writing an
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Developing Online Content : Claire Harrison, Irene Hammerich (Paperback, 2001)
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Developing Online Content : Claire Harrison, Irene Hammerich (Paperback, 2001)
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Developing Online Content : Claire Harrison, Irene Hammerich (Paperback, 2001)
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Developing Online Content (Paperback, 2001)
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Developing Online Content : Claire Harrison, Irene Hammerich (Paperback, 2001)
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Details
Publication Date:2001-12-01
Edition Description:Illustrated

Size
Length:384 pages
Height:9.3 in
Width:7.3 in
Thickness:1.0 in
Weight:24.0 oz

Publisher's Note
An all-in-one resource on writing, organizing, and delivering Web content
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.

Industry Reviews
"I read this book whilst engaged on two medium-sized Web projects, and can confirm that all the roles, tasks and collaborations they describe are 100 per cent accurate." (Writing & Computers, 5 March 2002)
<p>
"a great book if you publish a large amount of content" (Internet Advisor, May 2002)
<p>
"... hurrah for a book which, as it's subtitle says, is about The Principles of Writing and Editing for the Web..." (Writers News, July 2002)
<p>
"...a good book which sets out the skills and responsibilities of online content developers..." (M2 Best Books, 19 August 2002)
<p>
"...the authors cover an impressive range...I particularly liked the pithy panels in which an expert gives his or her view on topics...the examples of poor and good practice are another strength..." (www.freepint.com, 5 September 2002)

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