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Designing Brand Identity by Alina Wheeler (2006, Hardcover) 
Designing Brand Identity by Alina Wheeler (2006, Hardcover)

 
Designing Brand Identity by Alina Wheeler (2006, Hardcover)

Publisher: John Wiley & Sons Inc
Publication Date: 2006-03-10
Language: English
Format: Hardcover
ISBN-10: 0471746843
ISBN-13: 9780471746843
Product ID: EPID48683967
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Designing Brand Identity : Alina Wheeler (Hardcover, 2006)
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Details
Publication Date:2006-03-10

Size
Length:280 pages
Height:11.3 in
Width:8.8 in
Thickness:0.8 in
Weight:40.0 oz

Publisher's Note
An innovative approach blending practicality and creativity-now in full-color

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy style, step-by-step considerations, and a proven, universal five-phase process and methodology for creating and implementing effective brand identity, it offers the tools that brand managers, marketers, and designers need when creating or managing a brand. The new edition now includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever and Citi , Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

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