Data Mining Techniques by Gordon Linoff, Michael J. A. Berry (1997, Paperback, Illustrated) 
Data Mining Techniques by Gordon Linoff, Michael J. A. Berry (1997, Paperback, Illustrated)

 
Data Mining Techniques by Gordon Linoff, Michael J. A. Berry (1997, Paperback, Illustrated)

Publisher: John Wiley & Sons Inc
Publication Date: 1997-06-01
Language: English
Format: Paperback
ISBN-10: 0471179809
ISBN-13: 9780471179801
Product ID: EPID877688
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Details
Publication Date:1997-06-01
Edition Description:Illustrated

Size
Length:454 pages
Height:9.3 in
Width:7.8 in
Thickness:1.0 in
Weight:28.0 oz

Publisher's Note
Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible. Here's your chance to learn all about how leading companies across North America are using data mining to beat the competition; how each tool works, and how to pick the right one for the job; seven powerful techniques - cluster detection, memory-based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets, and how to prepare data sources for data mining, and how to evaluate and use the results you get. Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems.

With data mining, companies can analyze customers' past behaviors in order to make strategic decisions for the future. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.

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