Dan Janal's Guide to Marketing on the Internet by Daniel S. Janal 1999, Paperback, Illustrated: items on eBay.com

Publisher's Note
America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty

One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.

In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to:Conduct market research onlineSell to consumers and business-to-businessUse one-to-one marketing techniques to create customers for lifeConduct highly effective public relations campaignsUse the Internet as a customer support center

From the reviews of Dan Janal's bestselling Online Marketing Handbook

" . . . a fascinating read."
-Chicago Sun-Times

" . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass233."
-Success

" . . . writes in a style that even newbies can understand."
-Internet World

Guidelines, strategies, proven examples, an tactics for maximizing your investment in the Internet Marketing expert Dan Janal has designed this comprehensive guide to help professional marketers, sales managers, and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support center, and effectively and ethically writing and sending publicity material. It also features new examples from companies around the world who are profiting from their online marketing and sales efforts and breaking new ground in business-to-business.

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