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Crisis Marketing by Joe Marconi (1997, Hardcover) 
Crisis Marketing by Joe Marconi (1997, Hardcover)

 
Crisis Marketing by Joe Marconi (1997, Hardcover)

Author: Joe Marconi
Publisher: Ntc Business Books
Publication Date: 1997-12-01
Language: English
Format: Hardcover
ISBN-10: 0844232378
ISBN-13: 9780844232379
Product ID: EPID873499
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Details
Publication Date:1997-12-01

Size
Length:246 pages
Height:9.3 in
Width:6.3 in
Thickness:0.5 in
Weight:19.2 oz

Publisher's Note
Success equals positioning your company to generate as much good will as possible among your customer base. When a "crisis" occurs, it is how your company responds that can make or break it. Crisis Marketing helps you develop a framework for managing when public or business sentiment seems likely to turn against your company. The author, a seasoned pro in crisis marketing and management: -- Provides guidelines for identifying what can go wrong -- Shows how to position your company or business before a crisis occurs -- Explains why you should expect, and be ready for, "the worst" -- Tells what to do first in the face of a crisis -- and what to do next

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