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Crisis Communication by Kathleen Fearn-Banks, L Erlbaum (1996)

Details
Publication Date:1996-04-01
Series:Lea's Communication Series

Size
Height:9.3 in
Width:6.3 in
Thickness:1.0 in
Weight:20.0 oz

Publisher's Note
This book shows that if an organization's leaders think and plan for the worst case scenario, they will come out of a crisis in better condition than they would otherwise. It shows individuals how to prepare themselves and their organizations to cope with crises that may occur, and offers strategies and tactics to be used during a crisis. It includes instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress.

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