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Creating Value: Shaping Tomorrow's...
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Creating Value by Alfred Kenyon, Shiv Sahai Mathur (1997, Hardcover) 
Creating Value by Alfred Kenyon, Shiv Sahai Mathur (1997, Hardcover)

 
Creating Value by Alfred Kenyon, Shiv Sahai Mathur (1997, Hardcover)

Publisher: Butterworth-Heinemann
Publication Date: 1997-06-01
Language: English
Format: Hardcover
ISBN-10: 0750633395
ISBN-13: 9780750633390
Product ID: EPID352001
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Details
Publication Date:1997-06-01

Size
Length:451 pages
Height:9.8 in
Width:6.8 in
Thickness:1.2 in
Weight:28.8 oz

Publisher's Note
The book provides a thorough coverage of strategy that is cast in a unique customer focused on perspective. It provides a very valuable description of sixteen ways to achieve differentiation, and combines this with modern theory to articulate a novel approach to strategy setting.

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