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The Copywriter's Handbook by Robert W. Bly (1990, Paperback, Updated) 
The Copywriter's Handbook by Robert W. Bly (1990, Paperback, Updated)

 
The Copywriter's Handbook by Robert W. Bly (1990, Paperback, Updated)

Publisher: Henry Holt & Co
Publication Date: 1990-03-01
Language: English
Format: Paperback
ISBN-10: 0805011943
ISBN-13: 9780805011944
Product ID: EPID860312
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Details
Publication Date:1990-03-01
Edition Description:Updated

Size
Height:8.3 in
Width:5.5 in
Thickness:1.0 in
Weight:15.2 oz

Publisher's Note
This is a book for everyone who writes or approves copy--copywriters, account executives, creative directors, freelance writers, advertising managers...even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that get more attention--and sell more products.

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