Controversy Creates Cash by Eric Bischoff, Jeremy Roberts (2006, Hardcover)

I started reading this book holding the common impression that Eric Bischoff was a total jerk who ran WCW into the ground. I came away impressed with how honest the book was. While I certainly think that he made mistakes (not pushing new talent, ignoring Ric Flair, etc,), he explains his decision well. Most of them are at least reasonable, and he is willing to admit when he makes a mistake. His humility in being ablr to work for the WWE in his usual sleazy heel character is also impressive.

This book presents a very unflattering (and very accurate) description of how corporate decisions are made - all of the players jockeying for influence with the top bosses.

Bischoff rightly took cridt for much of what happened on Nitro - nWo cruiserweights, etc. He took cheap shots at the competition, and didn't mind gerring them back. He (and Ted Turner), found the Billionaire Ted skits funny).

The main flaw in this book is sloppiness, the proofreader didn't seem to bother doing his job. Names are spelled incorrectly, and at one point, there is even a mention of "Kevin Hall and Scott Nash".