Consumer Rites by Leigh Eric Schmidt (1997, Paperback, Reprint) 
Consumer Rites by Leigh Eric Schmidt (1997, Paperback, Reprint)

 
Consumer Rites by Leigh Eric Schmidt (1997, Paperback, Reprint)

Publisher: Princeton Univ Pr
Publication Date: 1997-10-27
Language: English
Format: Paperback
ISBN-10: 0691017212
ISBN-13: 9780691017211
Product ID: EPID868461
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Details
Publication Date:1997-10-27
Edition Description:Reprint

Size
Height:9.8 in
Width:6.0 in
Thickness:1.0 in
Weight:19.2 oz

Publisher's Note
Reexamining the story of holidays in the United States, Leigh Schmidt shows that commercial appropriations of these occasions were actually as religious in form as they were secular. The new rituals of America's holiday bazaar offered a luxuriant merger of the holy and the profane - a heady blend of fashion and faith, merchandising and gift giving, profits and sentiments. In this richly illustrated book that captures both the blessings and ballyhoo of American holiday observances from the mid-eighteenth century through the twentieth, the author offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality. Schmidt uses everything from diaries to manuals on church decoration and window display to show in bright detail the ways people have prepared for and celebrated specific holidays - such as going Christmas shopping, making love tokens, choosing Easter bonnets, sending flowers to Mom, or buying ties for Dad. He demonstrates, in particular, how women took the lead as holiday consumers, shaping warm-hearted celebrations of home and family through their intricate engagement with the marketplace. Bringing together the history of business, religion, and gender, this book offers a fascinating cultural history of an endlessly debated marvel - the commercialization of American holidays.

Industry Reviews
"...a serious, nicely written, and continuously interesting essay in cultural history."
Times Literary Supplement - Alan Ryan (02/16/1996)

"An enlightening and entertaining look at a relatively undiscussed aspect of American culture."
Roseberry

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