Publisher's Note A hands-on guide to managing all the critical strategies, techniques, and technologies involved in world-class new product development. Shows how companies in Europe and the United States have succeeded in reducing time-to-market while more effectively meeting customers' needs.
This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies.