Communication Research by Joann Keyton (2005, Hardcover) 
Communication Research by Joann Keyton (2005, Hardcover)

 
Communication Research by Joann Keyton (2005, Hardcover)

Author: Joann Keyton
Publisher: McGraw-Hill Humanities Social
Publication Date: 2005-05-06
Language: English
Format: Hardcover
ISBN-10: 0073049506
ISBN-13: 9780073049502
Product ID: EPID45412211
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Details
Publication Date:2005-05-06

Size
Length:358 pages
Height:9.3 in
Width:7.3 in
Thickness:0.8 in
Weight:28.0 oz

Publisher's Note
This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one's research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

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