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Co-Opetition by Adam M. Brandenburger, Barry J. Nalebuff (1998, Paperback) 
Co-Opetition by Adam M. Brandenburger, Barry J. Nalebuff (1998, Paperback)

 
Co-Opetition by Adam M. Brandenburger, Barry J. Nalebuff (1998, Paperback)

Publisher: Bantam Dell Pub Group
Publication Date: 1998-01-01
Language: English
Format: Paperback
ISBN-10: 0385479506
ISBN-13: 9780385479509
Product ID: EPID167140
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Co-Opetition : Adam M. Brandenburger, Barry J. Nalebuff (Paperback, 1998)
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Co-Opetition : Adam M. Brandenburger, Barry J. Nalebuff (Paperback, 1998)
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Details
Publication Date:1998-01-01

Size
Length:290 pages
Height:9.5 in
Width:6.3 in
Thickness:0.8 in
Weight:12.0 oz

Publisher's Note
"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow.

Now available in paperback, with an all new Readers guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

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