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What Clients Love by Harry Beckwith (2003, Hardcover) 
What Clients Love by Harry Beckwith (2003, Hardcover)

 
What Clients Love by Harry Beckwith (2003, Hardcover)

Publisher: Business Plus
Publication Date: 2003-01-02
Language: English
Format: Hardcover
ISBN-10: 0446527556
ISBN-13: 9780446527552
Product ID: EPID2203289
Description: Beckwith, author of SELLING THE INVISIBLE, offers up marketing principles geared to attracting and retaining clients. Composed of mini-lectures focusing on basic principles, WHAT CLIENTS LOVE backs up its axiomatic advice with examples d...
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Synopsis
Beckwith, author of SELLING THE INVISIBLE, offers up marketing principles geared to attracting and retaining clients. Composed of mini-lectures focusing on basic principles, WHAT CLIENTS LOVE backs up its axiomatic advice with examples drawn from some of the most successful marketing campaigns of late.

Details
Publication Date:2003-01-02

Size
Length:256 pages
Height:7.8 in
Width:5.3 in
Thickness:1.2 in
Weight:12.0 oz

Publisher's Note
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

Industry Reviews
"Pocket-sized and packed with nuggets of wisdom, this is a rare winner in a glutted field."
Publishers Weekly (12/23/2002)

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