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What Clients Love by Harry Beckwith (2003, Abridged, Compact Disc) 
What Clients Love by Harry Beckwith (2003, Abridged, Compact Disc)

 
What Clients Love by Harry Beckwith (2003, Abridged, Compact Disc)

Publisher: Hachette Audio
Publication Date: 2003-01-01
Language: English
Format: Audio
ISBN-10: 1586214519
ISBN-13: 9781586214517
Product ID: EPID2339814
Description: Beckwith, author of SELLING THE INVISIBLE, offers up marketing principles geared to attracting and retaining clients. Composed of mini-lectures focusing on basic principles, WHAT CLIENTS LOVE backs up its axiomatic advice with examples d...
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STILL IN ORIGINAL SHRINKWRAP, NEVER USED. FINE. 3 CDS
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Fine 1586214519 STILL IN ORIGINAL SHRINKWRAP, NEVER USED. FINE. 3 CDS.
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Synopsis
Beckwith, author of SELLING THE INVISIBLE, offers up marketing principles geared to attracting and retaining clients. Composed of mini-lectures focusing on basic principles, WHAT CLIENTS LOVE backs up its axiomatic advice with examples drawn from some of the most successful marketing campaigns of late.

Details
Publication Date:2003-01-01
Edition Description:Abridged

Size
Height:5.8 in
Width:5.0 in
Thickness:0.8 in
Weight:4.0 oz

Publisher's Note
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

Industry Reviews
"Pocket-sized and packed with nuggets of wisdom, this is a rare winner in a glutted field."
Publishers Weekly (12/23/2002)

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