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What Clients Love by Harry Beckwith (2002, Abridged, Audio Cassette) 
What Clients Love by Harry Beckwith (2002, Abridged, Audio Cassette)

 
What Clients Love by Harry Beckwith (2002, Abridged, Audio Cassette)

Publisher: Hachette Audio
Publication Date: 2002-12-01
Language: English
Format: Audio
ISBN-10: 1586214128
ISBN-13: 9781586214128
Product ID: EPID2199287
Description: Beckwith, author of SELLING THE INVISIBLE, offers up marketing principles geared to attracting and retaining clients. Composed of mini-lectures focusing on basic principles, WHAT CLIENTS LOVE backs up its axiomatic advice with examples d...
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What Clients Love : Harry Beckwith (Audio, 2002)
Very good Audio CD.
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What Clients Love : Harry Beckwith (Audio, 2002)
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What Clients Love : Harry Beckwith (Audio, 2002)
8.28x4.00x.78 in. .21 lbs.
Condition: Brand New
 
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Get fast shipping and excellent service when you buy from eBay Top-rated sellersBuy It Now$18.98---
What Clients Love : Harry Beckwith (Audio, 2002)
Shrinkwrap/New 1586214128 8.28x4.00x.78 in..21 lbs.
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Synopsis
Beckwith, author of SELLING THE INVISIBLE, offers up marketing principles geared to attracting and retaining clients. Composed of mini-lectures focusing on basic principles, WHAT CLIENTS LOVE backs up its axiomatic advice with examples drawn from some of the most successful marketing campaigns of late.

Details
Publication Date:2002-12-01
Edition Description:Abridged

Size
Height:6.8 in
Width:4.3 in
Thickness:0.8 in
Weight:3.2 oz

Publisher's Note
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

Industry Reviews
"Pocket-sized and packed with nuggets of wisdom, this is a rare winner in a glutted field."
Publishers Weekly (12/23/2002)

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