| Details | | Publication Date: | 2006-11-01 |
| Size | | Length: | 385 pages | | Height: | 9.5 in | | Width: | 6.3 in | | Thickness: | 1.2 in | | Weight: | 25.0 oz |
Publisher's Note Cross the dateline and realize the potential of a business culture fueled by a billion prospective customers.
If you're interested in doing business in China, here is a one-stop resource for establishing successful, long-term partnerships with Chinese businesses and their consumers. In China Now, N. Mark Lam and John L. Graham -- both experts in East-West business partnering -- cover all phases of negotiations, from the first trip to the final agreement. They also give their knowledgeable insight on the best regions to do business and where to find emerging markets.
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