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Cheap by Ellen Ruppel Shell (2009, Unabridged, Compact Disc) 
Cheap by Ellen Ruppel Shell (2009, Unabridged, Compact Disc)

 
Cheap by Ellen Ruppel Shell (2009, Unabridged, Compact Disc)

Publisher: Tantor Media Inc
Publication Date: 2009-07-02
Language: English
Format: Audio
ISBN-10: 1400112796
ISBN-13: 9781400112791
Product ID: EPID72910194
Description: Journalist Ellen Ruppel Shell presents a truly eye-opening report on the catastrophic real cost of the average American consumer's stubborn determination to pay the lowest price possible for goods and services. Shoppers are almost inhere...
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Cheap : Ellen Ruppel Shell (Audio, 2009)
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Synopsis
Journalist Ellen Ruppel Shell presents a truly eye-opening report on the catastrophic real cost of the average American consumer's stubborn determination to pay the lowest price possible for goods and services. Shoppers are almost inherently trained to spend as little money as possible for any purchase, but Shell's in-depth report conclusively shows that saving a few cents at the checkout line ends up costing millions in lower wages, increased unemployment, and a proliferation of low-quality, foreign-made merchandise. She also reveals a litany of pricing schemes which manufacturers routinely employ to fool people into thinking that they have scored a great deal, and analyzes the psychological factors behind our compulsion for bargain hunting.

Details
Publication Date:2009-07-02
Narrated by:Lorna Raver
Edition Description:Unabridged

Size
Height:5.3 in
Width:6.5 in
Thickness:1.8 in
Weight:5.8 oz

Publisher's Note
An Atlantic correspondent evaluates America's penchant for making and buying cheap products while assessing the true economic, political, and psychological costs of such goods, in a report that argues that a focus on low prices is promoting negative practices. Read by Lorna Raver, an AudioFile Best Voice of the Year. Simultaneous. Book available.

Industry Reviews
"[I]n her lively and terrifying book CHEAP, Ellen Ruppel Shell pulls back the shimmery, seductive curtain of low-priced goods to reveal their insidious hidden costs....Shell asserts that even outlet malls and seemingly benign, friendly, progressive stores like IKEA are part of the problem; along with more obvious bad guys like Wal-Mart, they perpetuate a cycle that, far from nurturing creativity and innovation in the marketplace, ultimately benefits a relative few at the very top of the economic chain."
(07/12/2009)

"Cheap chicken, cheap shirts, cheap sneakers--they're all being paid for by somebody, even if it's not the person taking them home....[Ruppel Shell has] delivered something...valuable: a first-rate job of reporting and analysis. Pay full price for this book....It's worth it."
(07/19/2009)

"Shell contends that the wrong model -- a transnational capitalism that often puts producers and consumers thousands of miles apart -- suckers us into paying unsustainably low prices, which in turn depresses our own wages."
(07/26/2009)

"CHEAP is a first-rate analysis of a consumer culture that has recently been battered by the nation's severe economic dislocation....Ruppel Shell...is not merely a verbal bomb thrower who says things just to make a point. To reach her conclusions, she not only seems to have read most of the available scholarship on merchandising, price theory, and the psychology of decision making, but also to have done a great deal of field reporting. Her on-site descriptions include Ikea's main factory and a Las Vegas outlet mall."
(08/14/2009)

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