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The Character of a Corporation by Gareth Jones, Robert Goffee (1998, Hardcover) 
The Character of a Corporation by Gareth Jones, Robert Goffee (1998, Hardcover)

 
The Character of a Corporation by Gareth Jones, Robert Goffee (1998, Hardcover)

Publisher: Harpercollins
Publication Date: 1998-10-01
Language: English
Format: Hardcover
ISBN-10: 088730902X
ISBN-13: 9780887309021
Product ID: EPID253135
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Details
Publication Date:1998-10-01

Size
Length:235 pages
Height:9.5 in
Width:6.8 in
Thickness:1.0 in
Weight:17.6 oz

Publisher's Note
Offering substantive analysis, vivid examples, and pragmatic solutions, this book presents a powerful and practical methodology for assessing and transforming one's corporate culture--that elusive element of the business mix that can make or break the long-term success of a business. Radio feature.

Industry Reviews
How does a company's corporate culture relate to its bottom line? Pretty directly, say the authors, who point to Disney, Coca-Cola, Hewlett-Packard, and Nike as having achieved a healthy balance in both "company performance and employees' quality of life" that contributes to the well-being of their overall corporate cultures. (LJ 10/1/98)
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