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Catalog Copy That Sizzles
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Catalog Copy That Sizzles by Herschell Gordon Lewis (1999, Hardcover) 
Catalog Copy That Sizzles by Herschell Gordon Lewis (1999, Hardcover)

 
Catalog Copy That Sizzles by Herschell Gordon Lewis (1999, Hardcover)

Publisher: Ntc Business Books
Publication Date: 1999-11-01
Language: English
Format: Hardcover
ISBN-10: 0844224472
ISBN-13: 9780844224473
Product ID: EPID531655
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Details
Publication Date:1999-11-01

Size
Length:272 pages
Height:9.5 in
Width:7.5 in
Thickness:0.8 in
Weight:28.8 oz

Publisher's Note
Packed with humorous and helpful tips and current real-life examples, this is the most valuable source of catalog copywriting know-how ever written. A copywriter who uses the advice and rules in this book can create response pulling copy for anything that can be sold through a catalog -- from computer hardware to farm supplies. Lewis covers 14 types of catalog copy, including writing for catalog websites.

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