Cash Copy by Jeffrey Lant (1992, Paperback)

I came across the title "Cash Copy" while reading about self made internet millionaies in a magazine. The book is packed with years of marketing exepeience that I was able to start using before even getting half way through the book. The book more than paid for itself within days of receiving it. I have been in sales for 20 years and this book takes my mind to another leve of communiating with a prospect. The author, Dr. Lant personally helped me market more of my products through the internet. A must read for the serious.