Campaign Strategies and Message Design by Mary Anne Moffitt (1999, Hardcover) 
Campaign Strategies and Message Design by Mary Anne Moffitt (1999, Hardcover)

 
Campaign Strategies and Message Design by Mary Anne Moffitt (1999, Hardcover)

Publisher: Praeger Pub Text
Publication Date: 1999-01-30
Language: English
Format: Hardcover
ISBN-10: 0275955923
ISBN-13: 9780275955922
Product ID: EPID330456
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Details
Publication Date:1999-01-30

Size
Length:207 pages
Height:9.8 in
Width:6.3 in
Thickness:0.8 in
Weight:19.2 oz

Publisher's Note
Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign.

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