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How the Cadillac Got Its Fins by Jack Mingo (1994, Hardcover) 
How the Cadillac Got Its Fins by Jack Mingo (1994, Hardcover)
Author: Jack Mingo
Publisher: Harpercollins
Publication Date: 1994-06-01
Language: English
Format: Hardcover
ISBN-10: 0887306772
ISBN-13: 9780887306778
Product ID: EPID2146820
Description: The author unwraps dozens of marketing curiosities and shares his humorous anecdotes about some of the nation's most popular products. He reveals the truth about Spam, how Marlboro cigarettes received a marketing sex change, why Coke hat...
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Synopsis
The author unwraps dozens of marketing curiosities and shares his humorous anecdotes about some of the nation's most popular products. He reveals the truth about Spam, how Marlboro cigarettes received a marketing sex change, why Coke hates Pepsi (and vice versa), how the Big Mac became the hottest thing between two buns, and, of course, how the Cadillac got its fins.

Details
Publication Date:1994-06-01

Size
Length:224 pages
Height:7.8 in
Width:5.5 in
Thickness:1.2 in
Weight:12.0 oz

Publisher's Note
Intriguing tales of how familiar products were created--why Big Mac is so hot, how the Life Saver got its hole, why there is an "O" in Jell-O--provide insight into marketing machinations and a backstage view of the boardroom.

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