How the Cadillac Got Its Fins by Jack Mingo (1994, Hardcover)
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Author: Jack Mingo
Publisher: Harpercollins
Publication Date: 1994-06-01
Language: English
Format: Hardcover
ISBN-10: 0887306772
ISBN-13: 9780887306778
Product ID: EPID2146820
Description: The author unwraps dozens of marketing curiosities and shares his humorous anecdotes about some of the nation's most popular products. He reveals the truth about Spam, how Marlboro cigarettes received a marketing sex change, why Coke hat...
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How the Cadillac Got It's FinsReview created: 01/03/07
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I bought this book as a Christmas gift for my fiancee. He loves it. This book has a multitude of interesting facts about the development of different inventions and corporations. My fiancee could hardly put it down!
Review ID: 10000000002620957
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