Buying In by Rob Walker (2008, Hardcover) 
Buying In by Rob Walker (2008, Hardcover)

 
Buying In by Rob Walker (2008, Hardcover)

Author: Rob Walker
Publisher: Random House Inc
Publication Date: 2008-06-03
Language: English
Format: Hardcover
ISBN-10: 1400063914
ISBN-13: 9781400063918
Product ID: EPID63193010
Description: Rob Walker's BUYING IN is an insightful, if occasionally disturbing, account of the recent trends in marketing to an American public that is, supposedly, tired of being marketed to. Walker, who has written the popular "Consumed" column i...
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Synopsis
Rob Walker's BUYING IN is an insightful, if occasionally disturbing, account of the recent trends in marketing to an American public that is, supposedly, tired of being marketed to. Walker, who has written the popular "Consumed" column in the New York Times Magazine, explores how consumers gravitate to brands that connect somehow to their personal identities and self-images. He explains concepts and practices such as "viral marketing" and "murketing," and includes judiciously selected case studies of companies such as American Apparel, Red Bull, and iPod whose cutting edge marketing strategies sometimes fascinate and sometimes repel. Walker's report underscores the fact that that American consumers are still in denial about their buying habits and about their addiction to products and commodities.

Details
Publication Date:2008-06-03

Size
Length:291 pages
Height:9.8 in
Width:6.8 in
Thickness:1.2 in
Weight:19.2 oz

Publisher's Note
A counterintuitive analysis of marketing and culture in modern-day life reveals how consumers embrace marketing efforts to use brands to express their cultural, political, and artistic identities and examines how the relationship between consumer and consumed has become altered by marketers' ability to blur the lines among advertising, entertainment, and public space. 50,000 first printing.

Industry Reviews
"Walker makes an exceptionally insightful and reflective guide to this brave new world, ever prepared to cajole his readers into thinking a little harder about cultural phenomena we take for granted and too all blithely write off as affecting everyone but ourselves."
(12/08/2008)

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