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Business Research Methods by Donald R. Cooper, Pamela S. Schindler (2000, Package) 
Business Research Methods by Donald R. Cooper, Pamela S. Schindler (2000, Package)

 
Business Research Methods by Donald R. Cooper, Pamela S. Schindler (2000, Package)

Publisher: McGraw-Hill College
Publication Date: 2000-08-01
Language: English
Format: Other
ISBN-10: 0072407417
ISBN-13: 9780072407419
Product ID: EPID1824293
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Publication Date:2000-08-01

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Height:10.3 in
Width:8.3 in
Thickness:1.5 in
Weight:58.4 oz

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This introduction to research and data analysis for graduate students in MBA programs presents an overview of the research process, and offers instruction in research study design, data sources and collection, and analysis and presentation. The fifth edition features chapter previews, vignettes highlighting the human side of research, key terms, discussion questions, and new material on ethics and global communication. Appendices offer business reference tools, RFP assessment and contents, and a sample student term project. Annotation copyright Book News, Inc. Portland, Or.
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