Business Marketing by F. Robert Dwyer, John F. Tanner (2001, Hardcover, Illustrated) 
Business Marketing by F. Robert Dwyer, John F. Tanner (2001, Hardcover, Illustrated)

 
Business Marketing by F. Robert Dwyer, John F. Tanner (2001, Hardcover, Illustrated)

Publisher: McGraw-Hill College
Publication Date: 2001-07-01
Series: McGraw Hill/Irwin Series in Marketing
Language: English
Format: Hardcover
ISBN-10: 0072410639
ISBN-13: 9780072410631
Product ID: EPID1942670
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Details
Publication Date:2001-07-01
Series:McGraw Hill/Irwin Series in Marketing
Edition Description:Illustrated

Size
Length:705 pages
Height:10.0 in
Width:8.0 in
Thickness:1.2 in
Weight:52.0 oz

Publisher's Note
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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