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Business to Business Marketing by Joseph J. Giglierano, Robert P. Vitale (2001, Hardcover, Illustrated) 
Business to Business Marketing by Joseph J. Giglierano, Robert P. Vitale (2001, Hardcover, Illustrated)

 
Business to Business Marketing by Joseph J. Giglierano, Robert P. Vitale (2001, Hardcover, Illustrated)

Author: Joseph J. Giglierano, Robert P. Vitale
Publisher: Thomson Learning
Publication Date: 2001-11-01
Language: English
Format: Hardcover
ISBN-10: 0324072961
ISBN-13: 9780324072969
Product ID: EPID1911517
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Details
Publication Date:2001-11-01
Edition Description:Illustrated

Size
Length:534 pages
Height:10.0 in
Width:8.0 in
Thickness:1.0 in
Weight:42.4 oz

Publisher's Note
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text.

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