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Built to Last by James C. Collins, Jerry I. Porras (1994, Abridged, Audio Cassette) 
Built to Last by James C. Collins, Jerry I. Porras (1994, Abridged, Audio Cassette)

 
Built to Last by James C. Collins, Jerry I. Porras (1994, Abridged, Audio Cassette)

Author: James C. Collins, Jerry I. Porras
Publisher: Harperaudio
Publication Date: 1994-10-01
Language: English
Format: Audio
ISBN-10: 0694514799
ISBN-13: 9780694514793
Product ID: EPID1677532
Description: Collins, author of GOOD TO GREAT, examines 18 companies and deduces what makes these choices "visionary", or what keeps some of them at the forefront of their respective sectors. BUILT TO LAST looks at a range of companies, from Disney t...
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Synopsis
Collins, author of GOOD TO GREAT, examines 18 companies and deduces what makes these choices "visionary", or what keeps some of them at the forefront of their respective sectors. BUILT TO LAST looks at a range of companies, from Disney to GM, contrasting their business models and strategies, showing how, in two similar companies, one succeeds while the other falls by the wayside.

Details
Publication Date:1994-10-01
Edition Description:Abridged

Size
Height:7.3 in
Width:4.8 in
Thickness:0.8 in
Weight:5.6 oz

Publisher's Note
Groundbreaking research intothe development of America's most enduring and successful corporations thatshatters myths, provides new insights, and gives practical guidance forcompanies that would like to follow in their footsteps.

Jim Collins and Jerry Porrass', faculty at Stanford'sGraduate School of Business, have discovered what makes visionary companies- ones that beat their competitors decade after decade, withstand the vagariesof the marketplace, make a significant impact on the world, and have outperformedthe stock market by 15 times since 1926.

They conclude that a visionary company is not contingent on one brilliantCEO, but on elements that transcend any individual leader. Companies suchas 3M, Walt Disney, Motorola, Merck, and General Electric share lastingcharacteristics that distinguish them from less visionary companies, suchas: preserving a fixed core ideology, yet having the ability to adapt; goingbeyond culture to embrace "cultism"; creating what the authorscall BHAGs (big, hairy, audacious goals); mimicking the biological evolutionof the species; and having a strong sense of purpose beyond making money.


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