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Building a Chain of Customers by Richard J. Schonberger (1990, Hardcover, Illustrated) 
Building a Chain of Customers by Richard J. Schonberger (1990, Hardcover, Illustrated)

 
Building a Chain of Customers by Richard J. Schonberger (1990, Hardcover, Illustrated)

Publisher: Free Pr
Publication Date: 1990-05-01
Language: English
Format: Hardcover
ISBN-10: 0029279917
ISBN-13: 9780029279915
Product ID: EPID13495
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Details
Publication Date:1990-05-01
Edition Description:Illustrated

Size
Length:349 pages
Height:9.8 in
Width:6.5 in
Thickness:1.5 in
Weight:24.0 oz

Publisher's Note
Schonberger introduces a brilliant new concept: that each of the four main business functions--design, manufacturing, accounting, and marketing--becomes a "customer" for the other three and that the many links between departments form a "chain of customers" that extends to those who buy the product.

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