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The Buck Starts Here by Mary A. Molloy, Michael K. Molloy (1996, Paperback) 
The Buck Starts Here by Mary A. Molloy, Michael K. Molloy (1996, Paperback)
Publisher: Thomson Executive Pr
Publication Date: 1996-06-01
Language: English
Format: Paperback
ISBN-10: 0538858680
ISBN-13: 9780538858687
Product ID: EPID2160991
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The Buck Starts Here : Mary A. Molloy, Michael K. Molloy (Paperback, 1996)
Will mail in 24hrs with tracking. This book has some cover wear and edge wear,the
Condition: Good
 
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Details
Publication Date:1996-06-01

Size
Height:9.3 in
Width:7.3 in
Thickness:0.8 in
Weight:19.2 oz

Publisher's Note
Based on a highly successful training program, this book looks at sales and marketing issues from a president's point of view. It provides step-by-step processes to measure the effectiveness and the cost of specific programs. Programs for penetrating new markets, introducing new products. leveraging resources, evaluating performance, measuring return on investment, and more are detailed.

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