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Broadcasting/Cable and Beyond by Barry L. Sherman, Gary A. Copeland, Gary Copeland, Jodeph R. Dominick, Joseph Dominick (1995, Hardcover, Subsequent Edition) 
Broadcasting/Cable and Beyond by Barry L. Sherman, Gary A. Copeland, Gary Copeland, Jodeph R. Dominick, Joseph Dominick (1995, Hardcover, Subsequent Edition)

 
Broadcasting/Cable and Beyond by Barry L. Sherman, Gary A. Copeland, Gary Copeland, Jodeph R. Dominick, Joseph Dominick (1995, Hardcover, Subsequent Edition)

Author: Barry L. Sherman, Gary A. Copeland, Gary Copeland, Jodeph R. Dominick, Joseph Dominick
Publisher: McGraw-Hill College
Publication Date: 1995-11-01
Series: McGraw-Hill Series in Mass Communication
Language: English
Format: Hardcover
ISBN-10: 0070179883
ISBN-13: 9780070179882
Product ID: EPID29952
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Details
Publication Date:1995-11-01
Series:McGraw-Hill Series in Mass Communication
Edition Description:Subsequent

Size
Length:493 pages
Height:10.5 in
Width:8.3 in
Thickness:1.0 in
Weight:38.4 oz

Publisher's Note
Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course.

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