Branding the Man by Bertrand Pellegrin (2009, Hardcover) 
Branding the Man by Bertrand Pellegrin (2009, Hardcover)

 
Branding the Man by Bertrand Pellegrin (2009, Hardcover)

Publisher: Allworth Pr
Publication Date: 2009-08-25
Language: English
Format: Hardcover
ISBN-10: 1581156634
ISBN-13: 9781581156638
Product ID: EPID72411192
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Details
Publication Date:2009-08-25

Size
Length:201 pages
Height:9.0 in
Width:6.3 in
Thickness:1.0 in
Weight:18.4 oz

Publisher's Note
Looks at what makes a guy buy and gives concrete solutions to help retailers attract this elusive market, in a book that provides a blueprint for men's wear retail environments, as well as practical ideas that can be applied to the men's retail market across spectrums, from electronics to automobiles.

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