Branding the Man by Bertrand Pellegrin (2009, Hardcover)

I'm a pretty regular guy, and recently I've been thinking about starting my own business targeted at men. This book totally nails it and is chock full of great information. It not only confirms some of my suspicions --- that guys really are changing --- but also gave me some excellent pointers for starting a business. It's also fascinating to read about the psychology of men... learned a lot about myself in the process. Smart, insightful, Branding the Man is for anyone who wants to know what us guys really want in a store!