Branding (1987, Hardcover) 
Branding (1987, Hardcover)
Publisher: McGraw-Hill
Publication Date: 1987-11-01
Language: English
Format: Hardcover
ISBN-10: 0070440557
ISBN-13: 9780070440555
Product ID: EPID1227461
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Branding (Hardcover, 1987)
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Details
Publication Date:1987-11-01
Editor:John M. Murphy

Size
Height:9.5 in
Width:6.3 in
Thickness:0.8 in
Weight:18.4 oz

Publisher's Note
Essays discuss name brands, the psychology of names, legal considerations, commercial counterfeiting, and the development of new brands.

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