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Brand Identity for Television by Martin Lambie-Nairn (1997, Hardcover, Illustrated) 
Brand Identity for Television by Martin Lambie-Nairn (1997, Hardcover, Illustrated)
Publisher: Phaidon Inc Ltd
Publication Date: 1997-02-01
Language: English
Format: Hardcover
ISBN-10: 0714834475
ISBN-13: 9780714834474
Product ID: EPID177858
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Details
Publication Date:1997-02-01
Edition Description:Illustrated

Size
Length:240 pages

Publisher's Note
Martin Lambie-Nairn is the world's leading exponent of television graphic design, and he has been responsible for a range of award-winning identities for TV stations and channels internationally. In this book he offers a unique insight into the discipline of television brand identity in an account gleaned through direct experience of the industry. Opening in the expanding world of commercial television in the 1960s, Lambie-Nairn goes on to describe how he pioneered new graphic techniques in current affairs during the 1970s, his production of the computer-animated Channel 4 identity in the 1980s and his subsequent revision of the identities for BBCI and BBC2. Lambie-Nairn's extensive work for television stations in Europe, the USA and New Zealand is also included. Illustrated with colour stills, models and preliminary sketches from Lambie-Nairn's notebooks, this book reveals how key identities, symbols and sequences were achieved. The central narrative is complemented by contributions from other important figures in the television industry, including Jeremy Isaacs and Alan Yentob. In his introduction, Jeremy Myerson sets Lambie-Nairn's contribution to television graphic design and identity in its international context.

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